Amazon Prime Day 2017 is coming soon!

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Amazon Prime Day is basically a Black-Friday-in-July and Cyber-Monday-in-July that promises extra savings over and above the company's usual discount prices. This year's Prime Day runs for 30 hours, from July 10th at 9PM EST on Monday through July 12th at 3AM EST on Wednesday.

To take advantage of Prime Day, you must be an Amazon Prime member but you can get a free 30-day trial membership which gives you access to all the deals. You will also still have the option to cancel the membership after 30 days even if you have taken part in Amazon Prime Day.

Here are some price predictions once the Prime Day gets underway:

• Amazon Echo for $129.99 (save $50) - was $40 off on Black Friday and $50 off last Prime Day.
• Amazon Echo Dot (2nd Generation) for $39.99 (save $10) - was also 10% on Black Friday and Cyber Monday.
• Premium brand 60" 4K Ultra HD Smart TV for $549 - $599 - On Black Friday last year, Amazon offered a premium 60" 4K Ultra HD TV for $599. Another retailer offered one for $548. Amazon is likely to repeat this trick and usually offers a premium brand.

To see the Prime Day 2016 highlights last year, follow this news article.
To see more info on Prime Day 2017, click the link below:

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Amazon Prime Day inspired other retailers to also offer big online sales on Prime Day. Retailers such as Walmart, Target, Newegg and Best Buy. The most notable of them is Walmart, the world's largest retailer.

According to a 2015 blog post from Walmart, their sale is all about "standing up for our customers and everyone else who sees no rhyme or reason for paying a premium to save. We just don't believe you should pay a fee to get a better price." They even introduced recently a free 2-day shipping no membership fee promotion, obviously taking a swipe at Amazon Prime's free 2-day shipping.

To steal sales away from Amazon, Walmart is offering free shipping on all orders—no minimum purchase required, no membership required—from Monday, July 11 to Friday, July 15. What's more, the retailer has announced thousands of "rollback" deals valid for this week.

So I guess all these competitions are good for us customers.

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Don't forget, Prime Day starts tonight at 9PM EST. Sign up now for Prime Day to get Black-Friday-and-Cyber-Monday-like deals.