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Google's mobile-first indexing has set sail. Are you on board? 5 SEO essentials

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    Google's mobile-first indexing has set sail. Are you on board? 5 SEO essentials

    After a relatively lengthy wait, Google has started to roll out its mobile-first index. First announced back in 2016, the mobile-first index is a direct response to one of the most significant shifts in consumer behavior over the past few years.

    Last year, research revealed mobile devices now account for 57 percent of all traffic, so it stands to reason that Google should use a mobile user agent to crawl and index content.

    Google’s aim is to launch this index worldwide, in a move that will see the search giant access the mobile version of a website to index and rank content. Even if a consumer searches on a desktop device, Google will query its index of mobile content to find the most authoritative, relevant response. The mobile version of your site will become the primary version once the index switches over.
    We've been hearing about mobile-first indexing forever, and now the changes are here. Contributor Jim Yu shares five ways webmasters can optimize their content and on-site technical elements to succeed in the new world.
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